Ultra Eternity
Project Aim:
Upgrade the existing product through internal production ability. Consider production cost and quality to innovate a new version to satisfy customers' requirements.
Product position:
RFID cards or key fobs are the physical keys of electrical locks, especially for the residential and hospitality segment. However, the traditional monochrome plastic key fobs couldn’t meet the expectations of construction companies already, because the texture feeling of plastic is cheaper than leather or metal and they attempt to create a luxurious environment for their customers. Therefore, the texture of this version must be different from plastic, while retaining the durable features of plastic.
About My Role
- Cooperate with the sales team to define the proposal from a marketing aspect.
- Real-test the printing effect, determine the problems, and give solutions.
- Record working hours and evaluate the finish processing cost with the manager.
- Make sure the progress of additional customised LOGO printing test.
- Propose various ideas of appearance.
- Product photo shooting and packaging design.
- Collaborate on the feasibility of ideas with the printing engineer.
Conducting Processes
1. Selecting Patterns:
Considering both printing machines’ limitations and target customers’ preferences.
2. Printing Test:
For simulating the real texture by the printing machine, we choose wood and leather textures to test performance. However, the result is not good for wood basis, cause this pattern is too complicated to produce efficiently. So, we go for leather patterns and get the incredible result.
3. Durability Test:
Methods - Wipe the surface with 95% Ethanol and scrape with a pencil to determine the abrasion resistance. (ISO/ASTM available)
4. Marketing:
Packaging Design and Flyer Design
Arrange the timetable for product marketing, both online and offline channels.